Social media marketing has to do with interacting with your fans. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals about what you are up to, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Bullhead City, let’s be honest, is your social profile contributing to the growth of your fan base? You probably have attentively crafted material with attention to great art but if no one knows about you, you’ll struggle to achieve a following. Artists just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
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Say you have 10 Facebook posts over two weeks, you should make 7 or so pertinent to your image, approximately two about a different group that you support, and one or two an explicit CTA to purchase your music. This content mix gives flexibility and the opportunity to be creative with your online voice. This content shouldn’t be random. You have to genuinely believe in what you are sharing. Everything returns to your brand. If you publish about an irrelevant project, your followers may question the consistency of your voice.
70 percent of your social content should enhance your brand name.
The largest majority of your material should be centered on your story and brand name. Maybe your brand name is dark, on the other hand your personality is with a sense of humor. Mix the two in a way that gives your fans a window into your personality. Try publishing a picture of you belting in the studio, or composing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other vocalists.
If a band welcomed you to sing with them in Bullhead City, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll develop a advantageous network through social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly playing with other bands and collaborating with artists, freelance photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires focus, but it can be enjoyable. It’s a fantastic way to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.