Social media marketing is about communicating with your audience. Everybody has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals about what you’re doing, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Wellton, Ok, honestly, is your online profile contributing to the growth of your audience? You likely have thoughtfully crafted music with focus on great content but if no one knows about your music, you’ll struggle to build an audience. Musicians just beginning invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and telling your fans in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
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Say you have ten Facebook posts over 2 weeks, you should make seven or so appropriate to your image, approximately two about a separate group that you are involved with, and one or two a direct CTA to purchase your music. This content model gives flexibility and the chance to be creative with your social voice. This material shouldn’t be random. You must genuinely believe in what you are sharing. Everything returns to your brand. If you post about an unimportant project, your followers might question the consistency of your voice.
70 percent of your social material must enhance your brand.
The largest majority of your material should be centered on your message and brand name. Supposing your brand is hard, but your personality is with a funny attribute. Mix the 2 in a way that offers your fans a window into your personality. Try posting a image of you belting in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other bands.
If a band invited you to perform with them in Wellton, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a beneficial network through social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be constantly gigging with other bands and working together with artists, self-employed photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Handling social networking requires dedication, but it can be fun. It’s a fantastic method to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.