Social media marketing has to do with interacting with your audience. Everybody has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals regarding what you are doing, however it does not have to be one-way.
When discussing social media strategy for artists in Tubac, let’s be honest, is your online profile contributing to the growth of your fan base? You likely have thoughtfully crafted material with attention to great art but if no one knows about you, you’ll struggle to build a base of fans. Singers just starting spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and engaging the audience in a natural way is the best objective. Check out the newartistmodel.com for more resources.
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Social Networking Resources:
Say you have 10 Facebook posts over 2 weeks, you should make seven or so relevant to your brand name, approximately 2 about a separate project that you are involved with, and one or 2 an explicit CTA to purchase your music. This content mix offers flexibility and the chance to be innovative with your virtual voice. This content shouldn’t be random. You need to truly believe in what you are sharing. Whatever you share publicly returns to your brand. If you post about an unimportant project, your fans may question the consistency of your message.
70% of your social material needs to build your brand.
The largest bulk of your content should be focused on your story and brand. Perhaps your brand name is dark, on the other hand your character is with a funny attribute. Blend the two in a way that gives your followers a view into who you are. Try publishing a video of you belting in the studio, or writing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other singers.
If an artist welcomed you to perform with them in Tubac, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a powerful network through social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’ll be continuously gigging with other groups and teaming up with artists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires attention to detail, but it can be enjoyable. It’s a terrific way to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.