Social network marketing is about communicating with your audience. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to inform people about what you’re up to, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Tonalea, Ok, honestly, is your online presence contributing to the growth of your fan base? You likely have attentively crafted product with focus on great art but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Artists just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over 2 weeks, you should make 7 or so pertinent to your brand, approximately two about a different project that you are involved with, and 1 or 2 a direct call-to-action to purchase your promotional item. This content model provides flexibility and the opportunity to be imaginative with your virtual voice. This content shouldn’t be arbitrary. You have to genuinely believe in exactly what you are sharing. Everything returns to your brand name. If you post about an irrelevant project, your followers may question the consistency of your message.
70 percent of your social material should build your brand.
The biggest bulk of your content needs to be focused on your message and brand. Perhaps your brand is hard, on the other hand your personality is with a sense of humor. Mix the two in a way that offers your fans a view into who you are. Try posting a image of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other artists.
If a band invited you to record with them in Tonalea, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will establish a powerful network via social media. Think of these bands as amplifiers of your brand. As an emerging singer, you’re continuously gigging with other bands and collaborating with vocalists, self-employed photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Handling social networking requires dedication, but it can be enjoyable. It’s a terrific way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.