Social network marketing has to do with communicating with your fans. Everybody has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to tell people about what you are doing, however it does not have to be one-way.
When discussing social media strategy for artists in Phoenix, Ok, honestly, is your social networking presence contributing to the growth of your audience? You likely have thoughtfully created music with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Bands just beginning spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and telling your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
Social SEO Resources:
Let’s say you have a dozen Facebook posts over two weeks, you should make seven or so relevant to your brand name, approximately 2 about a different job that you support, and one or two an explicit CTA to buy your music. This content mix gives flexibility and the opportunity to be imaginative with your social voice. This material should not be arbitrary. You need to truly believe in what you are sharing. Whatever you share publicly comes back to your image. If you publish about an unimportant project, your fans might question the consistency of your message.
70% of your social content should build your brand.
The largest majority of your content needs to be focused on your message and brand. Maybe your brand is hardcore, however your personality is with a funny attribute. Mix the 2 in a way that gives your fans a view into your personality. Try publishing a photo of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material should be shared from and for other singers.
If a band welcomed you to sing with them in Phoenix, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll establish a useful network through social media. Think of these bands as amplifiers of your name. As an trending artist, you’re continuously gigging with other bands and working together with vocalists, freelance photographers, recording engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
. Get more information
Managing social media requires focus, however it can be fun. It’s a fantastic way to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.