Social network marketing is about communicating with your fans. Everybody has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform people about what you’re doing, however it does not need to be one-way.
When discussing social media strategy for artists in Pearce, Ok, honestly, is your social profile helping to the growth of your fan base? You probably have attentively created material with attention to great material but if no one knows about you, you’ll struggle to grow a following. Artists just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and engaging the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 Facebook posts over two weeks, you should make seven or so pertinent to your brand, approximately 2 about a separate group that you are involved with, and one or two a direct CTA to purchase your promotional item. This content model offers versatility and the opportunity to be creative with your virtual voice. This material shouldn’t be random. You must genuinely believe in what you’re sharing. Everything comes back to your brand name. If you post about an irrelevant project, your fans may question the consistency of your message.
70% of your social content needs to develop your brand.
The biggest bulk of your material should be centered on your story and brand name. Perhaps your brand name is hardcore, however your personality is with a sense of humor. Mix the two in a method that gives your followers a window into who you are. Try publishing a picture of you vocalizing in the studio, or writing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other singers.
If a band welcomed you to sing with them in Pearce, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’ll be constantly gigging with other bands and collaborating with musicians, freelance professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires attention to detail, but it can be enjoyable. It’s a great way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.