Social network marketing has to do with communicating with your fans. Everyone has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You need to inform people regarding what you are up to, but it does not have to be one-way.
When discussing social media strategy for artists in Flagstaff, let’s be honest, is your social profile contributing to the growth of your fan base? You probably have thoughtfully crafted music with focus on great art but if no one knows about your music, you’ll struggle to grow a base of fans. Singers just beginning spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and informing the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have 10 social posts over two weeks, you will want to make seven or so appropriate to your brand, approximately two about a separate job that you support, and 1 or two an explicit CTA to buy your promotional item. This content model gives flexibility and the chance to be innovative with your virtual voice. This content shouldn’t be arbitrary. You must genuinely believe in what you are sharing. Everything returns to your brand name. If you publish about an irrelevant project, your followers might question the consistency of your message.
70 percent of your social content must develop your brand name.
The largest bulk of your material needs to be focused on your story and brand. Perhaps your brand is hard, on the other hand your character is with a sense of humor. Blend the 2 in a way that offers your followers a window into who you are. Try publishing a video of you belting in the studio, or composing a genuine thank you to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other artists.
If an artist welcomed you to perform with them in Flagstaff, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these influencers as amplifiers of your name. As an trending artist, you’ll be constantly gigging with other groups and collaborating with musicians, freelance photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Managing social networking requires attention to detail, but it can be fun. It’s a fantastic method to communicate with your fans. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.