Social media marketing is about interacting with your audience. Everybody has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you are up to, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Upper Greasewood Trading Pos, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have attentively crafted material with attention to great art but if no one knows about your music, you’ll struggle to grow a following. Bands just starting invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
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Let’s say you have a dozen social posts over 2 weeks, you should make seven or so appropriate to your brand name, approximately two about a separate job that you are involved with, and 1 or 2 an explicit CTA to buy your product. This content mix gives flexibility and the opportunity to be innovative with your online voice. This material shouldn’t be arbitrary. You must truly believe in exactly what you’re sharing. Whatever you share publicly returns to your image. If you post about an unimportant project, your followers might question the consistency of your voice.
70% of your social material must develop your brand.
The biggest bulk of your material must be centered on your story and brand name. Perhaps your brand is dark, but your personality is with a sense of humor. Blend the two in a way that gives your followers a window into your personality. Try publishing a photo of you belting in the studio, or writing a genuine thank you to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content needs to be shared from and for other vocalists.
If a band welcomed you to sing with them in Upper Greasewood Trading Pos, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll develop a powerful network through social media. Think of these bands as amplifiers of your brand. As an emerging artist, you’ll be continuously playing with other bands and working together with artists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires attention to detail, but it can be fun. It’s a fantastic method to communicate with your fans. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.