Social network marketing is about communicating with your fans. Everybody has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals regarding what you are doing, but it doesn’t need to be one-way.
When discussing social media strategy for artists in Surprise, let’s be honest, is your social profile contributing to the growth of your audience? You likely have thoughtfully crafted product with attention to great material but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Bands just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
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Say you have 10 Facebook posts over two weeks, you will want to make 7 or so relevant to your image, approximately 2 about a separate group that you are involved with, and one or two an explicit CTA to buy your music. This content mix gives versatility and the chance to be imaginative with your virtual voice. This material should not be random. You need to truly believe in exactly what you’re sharing. Everything comes back to your brand name. If you publish about an unimportant project, your followers might question the consistency of your voice.
70% of your social material ought to develop your brand.
The biggest bulk of your material ought to be focused on your story and brand name. Perhaps your brand name is hardcore, on the other hand your personality is with a sense of humor. Mix the two in a way that offers your followers a window into your personality. Try publishing a picture of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other singers.
If a band welcomed you to sing with them in Surprise, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll establish a beneficial network through social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’ll be continuously gigging with other bands and teaming up with artists, independent photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
LA based producer Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires attention to detail, but it can be enjoyable. It’s a great way to communicate with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.