Social media marketing has to do with interacting with your audience. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people about what you are doing, however it does not need to be one-way.
When discussing social media strategy for artists in Sun City West, Ok, honestly, is your social media presence helping to the growth of your fan base? You likely have thoughtfully created music with focus on great content but if no one knows about your music, you’ll struggle to achieve a following. Artists just beginning spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
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Social Networking Resources:
Let’s say you have 10 social posts over 2 weeks, you will want to make 7 or so appropriate to your image, approximately 2 about a different project that you support, and 1 or two a direct CTA to buy your product. This content mix provides flexibility and the opportunity to be imaginative with your virtual voice. This content shouldn’t be random. You have to genuinely believe in what you’re sharing. Everything returns to your brand. If you post about an irrelevant project, your fans may wonder about the consistency of your message.
70% of your social content ought to build your brand name.
The largest majority of your content ought to be focused on your story and brand. Perhaps your brand name is dark, on the other hand your personality is with a funny attribute. Mix the two in a manner that gives your followers a view into your personality. Try posting a photo of you belting in the studio, or composing a genuine note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other vocalists.
If a band invited you to perform with them in Sun City West, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a beneficial network through social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other bands and working together with musicians, freelance professional photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires attention to detail, however it can be enjoyable. It’s a great way to interact with your fans. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.