Social network marketing has to do with interacting with your audience. Everyone has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals regarding what you’re doing, but it does not need to be one-way.
When discussing social media strategy for artists in Superstition Mountain, Ok, honestly, is your social media profile contributing to the growth of your fan base? You likely have attentively crafted music with attention to great art but if no one knows about you, you’ll struggle to grow a fan base. Musicians just starting spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging your fans in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
Social Media Resources:
Let’s say you have 10 Facebook posts over 2 weeks, you will want to make seven or so relevant to your image, approximately two about a different group that you support, and 1 or two an explicit CTA to buy your product. This content model offers versatility and the opportunity to be creative with your virtual voice. This material shouldn’t be random. You must really believe in what you are sharing. Whatever you share publicly comes back to your brand. If you publish about an irrelevant project, your followers might question the consistency of your message.
70 percent of your social content ought to enhance your brand name.
The biggest bulk of your content must be focused on your story and brand name. Supposing your brand name is hardcore, however your personality is with a sense of humor. Mix the 2 in a method that offers your followers a window into your personality. Try posting a picture of you belting in the studio, or composing a genuine note of thanks to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other bands.
If an artist welcomed you to record with them in Superstition Mountain, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll develop a useful network through social media. Think of these artists as amplifiers of your name. As an emerging singer, you’ll be constantly playing with other bands and working together with musicians, freelance professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires focus, but it can be enjoyable. It’s a fantastic way to communicate with your fans. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.