Social media marketing is about interacting with your fans. Everyone has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you’re doing, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Eden, let’s be honest, is your social networking presence contributing to the growth of your audience? You probably have thoughtfully created material with attention to great material but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Artists just beginning invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and engaging your fans in a natural way is the real objective. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a different project that you are involved with, and 1 or two a direct CTA to buy your music. This content model provides flexibility and the opportunity to be innovative with your social voice. This content shouldn’t be arbitrary. You have to really believe in what you’re sharing. Whatever you share publicly comes back to your brand name. If you post about an irrelevant project, your followers may wonder about the consistency of your message.
70% of your social content should enhance your brand name.
The largest bulk of your content should be focused on your story and brand. Maybe your brand is hardcore, but your character is with a funny attribute. Blend the 2 in a way that gives your followers a view into who you are. Try publishing a image of you belting in the studio, or composing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other artists.
If an artist welcomed you to record with them in Eden, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a advantageous network by way of social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’re constantly gigging with other groups and teaming up with vocalists, freelance professional photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires focus, but it can be enjoyable. It’s a great method to interact with your fans. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.