Social network marketing has to do with communicating with your audience. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You need to inform people regarding what you’re up to, however it doesn’t need to be one-way.
When discussing social media strategy for artists in Carmen, let’s be honest, is your social presence helping to the growth of your fan base? You probably have thoughtfully crafted material with focus on great art but if no one knows about your music, you’ll struggle to build an audience. Singers just starting invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so relevant to your brand, approximately 2 about a different project that you are involved with, and 1 or 2 a direct CTA to purchase your product. This content model gives versatility and the opportunity to be creative with your virtual voice. This content should not be arbitrary. You need to really believe in exactly what you’re sharing. Everything returns to your brand name. If you post about an irrelevant project, your followers may wonder about the consistency of your message.
70 percent of your social material ought to build your brand name.
The largest bulk of your material must be focused on your story and brand. Maybe your brand is dark, but your character is with a funny attribute. Mix the two in a method that offers your fans a view into who you are. Try publishing a picture of you belting in the studio, or writing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other vocalists.
If an artist welcomed you to perform with them in Carmen, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a advantageous network via social media. Think of these influencers as amplifiers of your name. As an up-and-coming singer, you’ll be continuously playing with other bands and teaming up with artists, independent professional photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires dedication, however it can be fun. It’s a excellent way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.