Social network marketing is about interacting with your audience. Everybody has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to inform people about what you’re up to, but it does not have to be one-way.
When discussing social media strategy for artists in Bullhead City, Ok, honestly, is your social media profile helping to the growth of your audience? You likely have thoughtfully crafted music with focus on great art but if no one knows about you, you’ll struggle to build a base of fans. Musicians just beginning invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
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Social Media Tools:
Let’s say you have 10 social posts over 2 weeks, you will want to make 7 or so appropriate to your brand, approximately two about a separate job that you support, and 1 or two a direct CTA to buy your promotional item. This content mix provides versatility and the chance to be innovative with your online voice. This material should not be random. You have to really believe in what you are sharing. Everything returns to your image. If you publish about an irrelevant project, your followers might question the consistency of your voice.
70% of your social content should enhance your brand name.
The largest majority of your content must be centered on your story and brand name. Supposing your brand is dark, on the other hand your personality is with a sense of humor. Mix the 2 in a method that gives your followers a view into who you are. Try posting a photo of you belting in the studio, or composing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other bands.
If an artist invited you to record with them in Bullhead City, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a useful network via social media. Think of these artists as amplifiers of your name. As an emerging singer, you’re continuously gigging with other bands and collaborating with artists, freelance professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be enjoyable. It’s a excellent way to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.