Social network marketing has to do with communicating with your fans. Everyone has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You need to tell people about what you’re doing, but it does not need to be one-way.
When discussing social media strategy for artists in Sedona, let’s be honest, is your social profile contributing to the growth of your fan base? You probably have attentively created material with focus on great material but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Artists just beginning invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
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Social Media Tools:
Let’s say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a different job that you support, and one or two an explicit CTA to purchase your music. This content mix offers versatility and the opportunity to be innovative with your virtual voice. This content should not be arbitrary. You have to truly believe in exactly what you’re sharing. Whatever you share publicly returns to your brand name. If you publish about an irrelevant project, your followers may wonder about the consistency of your voice.
70% of your social material should enhance your brand.
The biggest majority of your content should be focused on your story and brand. Perhaps your brand is dark, but your character is with a sense of humor. Mix the 2 in a way that gives your fans a view into who you are. Try posting a photo of you belting in the studio, or composing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other musicians.
If an artist welcomed you to record with them in Sedona, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll establish a useful network through social media. Think of these bands as amplifiers of your brand. As an trending singer, you’re constantly gigging with other groups and teaming up with vocalists, independent photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires dedication, however it can be fun. It’s a great method to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.