Social network marketing is about communicating with your audience. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you are up to, but it does not have to be one-way.
When discussing social media strategy for artists in Surprise, let’s be honest, is your social media presence contributing to the growth of your audience? You likely have thoughtfully crafted product with focus on great material but if no one knows about you, you’ll struggle to achieve a base of fans. Singers just starting spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and telling the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
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Let’s say you have a dozen social posts over 2 weeks, you will want to make 7 or so pertinent to your brand, approximately 2 about a separate group that you support, and one or 2 a direct CTA to purchase your product. This content mix gives flexibility and the opportunity to be imaginative with your virtual voice. This content shouldn’t be random. You have to truly believe in exactly what you are sharing. Whatever you share publicly returns to your image. If you publish about an unimportant project, your fans may wonder about the consistency of your message.
70% of your social content must build your brand.
The largest bulk of your content must be centered on your message and brand. Perhaps your brand is hard, but your personality is with a funny attribute. Mix the two in a method that gives your followers a view into your personality. Try publishing a video of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content must be shared from and for other artists.
If a band welcomed you to record with them in Surprise, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll establish a useful network via social media. Think of these artists as amplifiers of your name. As an trending vocalist, you’re constantly playing with other bands and teaming up with musicians, freelance photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, but it can be enjoyable. It’s a fantastic way to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.