Social network marketing is about communicating with your fans. Everybody has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you are up to, but it does not have to be one-way.
When discussing social media strategy for artists in Casa Grande, let’s be honest, is your social media profile contributing to the growth of your fan base? You likely have thoughtfully created music with focus on great content but if no one knows about you, you’ll struggle to achieve an audience. Musicians just starting spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and informing your fans in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.
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Social Networking Tools:
Say you have 10 Facebook posts over two weeks, you should make 7 or so pertinent to your brand, approximately two about a separate group that you support, and 1 or two a direct CTA to purchase your product. This content model provides versatility and the chance to be creative with your social voice. This material should not be random. You need to genuinely believe in what you are sharing. Everything returns to your image. If you publish about an unimportant project, your followers might question the consistency of your message.
70% of your social material needs to enhance your brand.
The largest bulk of your material must be focused on your message and brand. Maybe your brand is hardcore, on the other hand your personality is with a sense of humor. Blend the two in a method that offers your fans a window into who you are. Try posting a picture of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other musicians.
If a band welcomed you to record with them in Casa Grande, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a powerful network by way of social media. Think of these artists as amplifiers of your name. As an emerging artist, you’re constantly gigging with other groups and teaming up with artists, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, but it can be fun. It’s a great way to interact with your fans. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.