Social media marketing is about communicating with your audience. Everybody has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to tell people regarding what you’re doing, however it does not have to be one-way.
When discussing social media strategy for artists in Tucson, Ok, honestly, is your online profile contributing to the growth of your fan base? You probably have thoughtfully created product with focus on great content but if no one knows about your music, you’ll struggle to achieve a following. Bands just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and informing your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 Facebook posts over 2 weeks, you should make seven or so relevant to your brand, approximately two about a separate project that you support, and one or 2 a direct CTA to buy your product. This content mix gives versatility and the opportunity to be creative with your online voice. This content shouldn’t be random. You need to really believe in exactly what you are sharing. Everything comes back to your image. If you publish about an irrelevant project, your followers might question the consistency of your message.
70 percent of your social material ought to build your brand.
The largest bulk of your material must be focused on your story and brand. Perhaps your brand name is hardcore, but your personality is with a sense of humor. Blend the 2 in a way that offers your fans a window into your personality. Try posting a video of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other bands.
If a band invited you to record with them in Tucson, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a powerful network through social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be continuously gigging with other bands and teaming up with vocalists, independent professional photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires focus, but it can be fun. It’s a terrific method to interact with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.