Social media marketing has to do with interacting with your audience. Everybody has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you are up to, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Querino, let’s be honest, is your social presence contributing to the growth of your fan base? You likely have attentively created product with attention to great content but if no one knows about your music, you’ll struggle to grow a base of fans. Bands just beginning invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and engaging the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you should make seven or so pertinent to your image, approximately 2 about a separate group that you support, and one or two a direct call-to-action to buy your music. This content model offers versatility and the opportunity to be creative with your virtual voice. This material shouldn’t be arbitrary. You have to truly believe in exactly what you are sharing. Whatever you share publicly returns to your brand. If you publish about an unimportant project, your followers might question the consistency of your voice.
70% of your social content needs to develop your brand name.
The biggest bulk of your content must be centered on your message and brand. Maybe your brand is hard, but your character is with a sense of humor. Blend the two in a way that gives your followers a view into your personality. Try posting a image of you vocalizing in the studio, or composing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other singers.
If an artist invited you to perform with them in Querino, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll develop a useful network via social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other groups and working together with vocalists, freelance photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires attention to detail, but it can be enjoyable. It’s a great method to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.