Social network marketing is about interacting with your audience. Everybody has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals about what you are up to, however it does not need to be one-way.
When discussing social media strategy for artists in Phoenix, Ok, honestly, is your social profile helping to the growth of your fan base? You likely have attentively crafted music with focus on great material but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Bands just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and telling your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
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Say you have 10 Facebook posts over two weeks, you should make 7 or so pertinent to your brand, approximately 2 about a separate job that you support, and one or two a direct CTA to buy your music. This content mix offers flexibility and the chance to be innovative with your social voice. This material should not be arbitrary. You have to truly believe in what you are sharing. Everything returns to your image. If you publish about an irrelevant project, your fans may question the consistency of your voice.
70 percent of your social material should build your brand.
The biggest majority of your content needs to be focused on your message and brand. Perhaps your brand name is hardcore, but your character is with a funny attribute. Blend the 2 in a manner that gives your followers a window into your personality. Try publishing a picture of you vocalizing in the studio, or writing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other bands.
If an artist invited you to sing with them in Phoenix, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a beneficial network through social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’ll be continuously gigging with other groups and collaborating with musicians, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
LA based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Handling social networking requires focus, however it can be fun. It’s a excellent way to interact with your audience. The band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.