[ExplodeExpand your musical audience in Yuma Arizona with social media & SEO

Social media marketing is about communicating with your audience. Everybody has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to inform people about what you are up to, but it doesn’t need to be one-way.

When discussing social media strategy for artists in Yuma, let’s be honest, is your online presence helping to the growth of your audience? You likely have thoughtfully crafted material with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Musicians just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and engaging your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.

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Say you have 10 social posts over 2 weeks, you should make seven or so relevant to your brand name, approximately two about a different group that you are involved with, and one or two a direct call-to-action to purchase your product. This content model offers versatility and the chance to be imaginative with your social voice. This material shouldn’t be arbitrary. You must truly believe in what you are sharing. Everything returns to your brand name. If you publish about an unimportant project, your fans might wonder about the consistency of your message.

70% of your social content should build your brand.

The biggest majority of your content should be focused on your message and brand. Maybe your brand name is dark, on the other hand your personality is with a sense of humor. Mix the two in a method that gives your followers a view into who you are. Try posting a image of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network material needs to be shared from and for other musicians.

If an artist welcomed you to perform with them in Yuma, let your followers in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you’ll develop a useful network by way of social media. Think of these artists as amplifiers of your brand. As an trending singer, you’ll be constantly gigging with other groups and working together with artists, independent professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material needs to be promotional.

Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.

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Handling social media requires dedication, but it can be enjoyable. It’s a great method to interact with your audience. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.