Social media marketing is about communicating with your audience. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals about what you’re doing, but it does not need to be one-way.
When discussing social media strategy for artists in Tucson, let’s be honest, is your social media profile helping to the growth of your audience? You likely have attentively created material with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Singers just starting invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over 2 weeks, you will want to make seven or so relevant to your brand, approximately two about a separate project that you support, and one or two a direct CTA to purchase your music. This content mix gives flexibility and the opportunity to be innovative with your online voice. This material should not be arbitrary. You need to genuinely believe in what you’re sharing. Everything returns to your brand. If you publish about an irrelevant project, your followers might question the consistency of your message.
70 percent of your social material ought to build your brand name.
The largest bulk of your content needs to be focused on your story and brand. Supposing your brand is hardcore, however your character is with a funny attribute. Blend the 2 in a manner that offers your fans a window into who you are. Try posting a video of you belting in the studio, or writing a sincere thank you to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other musicians.
If an artist welcomed you to sing with them in Tucson, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a powerful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be constantly playing with other bands and teaming up with vocalists, freelance photographers, recording technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, but it can be fun. It’s a great way to interact with your fans. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.