Social media marketing is about interacting with your fans. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell people regarding what you are up to, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Peoria, let’s be honest, is your social presence contributing to the growth of your audience? You likely have attentively crafted material with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Singers just starting spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging your fans in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 social posts over 2 weeks, you will want to make seven or so appropriate to your brand name, approximately two about a different job that you are involved with, and one or 2 an explicit call-to-action to purchase your promotional item. This content model provides flexibility and the opportunity to be innovative with your online voice. This content should not be random. You need to truly believe in what you’re sharing. Everything returns to your brand. If you post about an unimportant project, your followers may question the consistency of your voice.
70 percent of your social content ought to enhance your brand name.
The biggest bulk of your content should be centered on your story and brand name. Perhaps your brand is hard, however your personality is with a sense of humor. Blend the two in a manner that offers your fans a view into who you are. Try posting a photo of you belting in the studio, or writing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content must be shared from and for other artists.
If a band invited you to record with them in Peoria, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a useful network by way of social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re constantly gigging with other groups and collaborating with vocalists, independent professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires focus, but it can be fun. It’s a terrific way to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.