Social media marketing has to do with communicating with your audience. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you’re up to, but it does not have to be one-way.
When discussing social media strategy for artists in Alpine, Ok, honestly, is your social profile helping to the growth of your fan base? You likely have thoughtfully created product with attention to great content but if no one knows about your music, you’ll struggle to build a following. Musicians just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and telling your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
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Let’s say you have 10 social posts over 2 weeks, you will want to make seven or so appropriate to your brand, approximately 2 about a separate group that you are involved with, and one or two an explicit CTA to purchase your promotional item. This content mix provides flexibility and the chance to be imaginative with your virtual voice. This content shouldn’t be random. You have to really believe in what you’re sharing. Everything returns to your image. If you post about an unimportant project, your followers might wonder about the consistency of your voice.
70 percent of your social content ought to enhance your brand.
The biggest majority of your content should be centered on your story and brand name. Maybe your brand is hardcore, but your personality is with a sense of humor. Blend the 2 in a way that offers your fans a window into who you are. Try publishing a photo of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other artists.
If a band invited you to sing with them in Alpine, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a beneficial network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming artist, you’ll be constantly playing with other groups and working together with artists, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be promotional.
LA based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
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Handling social media requires attention to detail, but it can be enjoyable. It’s a great method to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.