Social network marketing is about interacting with your audience. Everyone has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals about what you are doing, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Glendale, Ok, honestly, is your social networking presence helping to the growth of your fan base? You likely have thoughtfully created material with attention to great content but if no one knows about your music, you’ll struggle to achieve an audience. Singers just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and informing your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
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Say you have ten social posts over 2 weeks, you should make 7 or so appropriate to your brand, approximately 2 about a different job that you are involved with, and one or two a direct call-to-action to buy your promotional item. This content mix provides flexibility and the opportunity to be creative with your virtual voice. This content shouldn’t be arbitrary. You need to truly believe in exactly what you’re sharing. Everything comes back to your brand. If you publish about an unimportant project, your followers may wonder about the consistency of your message.
70% of your social material should develop your brand name.
The biggest majority of your content must be centered on your story and brand name. Perhaps your brand name is hard, on the other hand your personality is with a sense of humor. Blend the two in a way that gives your followers a view into your personality. Try posting a video of you belting in the studio, or writing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other singers.
If a band invited you to perform with them in Glendale, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’ll be constantly gigging with other bands and working together with vocalists, self-employed professional photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
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Managing social networking requires dedication, however it can be fun. It’s a terrific way to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.