Social media marketing has to do with interacting with your fans. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals regarding what you are up to, however it doesn’t need to be one-way.
When discussing social media strategy for artists in Tempe, let’s be honest, is your social media profile contributing to the growth of your fan base? You likely have thoughtfully crafted music with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Singers just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and engaging your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
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Let’s say you have ten social posts over 2 weeks, you will want to make 7 or so appropriate to your brand name, approximately two about a different project that you support, and one or two an explicit call-to-action to buy your music. This content model offers flexibility and the opportunity to be innovative with your online voice. This material should not be random. You must genuinely believe in what you are sharing. Whatever you share publicly comes back to your brand. If you publish about an irrelevant project, your fans may wonder about the consistency of your voice.
70% of your social content needs to enhance your brand name.
The largest majority of your material ought to be centered on your story and brand. Maybe your brand is hard, on the other hand your personality is with a sense of humor. Blend the two in a method that gives your followers a window into your personality. Try posting a picture of you belting in the studio, or writing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other artists.
If a band invited you to record with them in Tempe, let your fans in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you’ll establish a powerful network via social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’re constantly gigging with other bands and working together with musicians, self-employed photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires dedication, however it can be fun. It’s a fantastic method to interact with your fans. The band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.