Social media marketing has to do with interacting with your audience. Everybody has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals regarding what you’re doing, however it does not have to be one-way.
When discussing social media strategy for artists in Second Mesa, let’s be honest, is your online presence contributing to the growth of your fan base? You probably have thoughtfully crafted music with focus on great art but if no one knows about you, you’ll struggle to grow a following. Bands just beginning spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and informing the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
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Say you have a dozen social posts over two weeks, you should make 7 or so relevant to your image, approximately 2 about a separate project that you are involved with, and one or two a direct call-to-action to buy your product. This content mix gives versatility and the opportunity to be creative with your social voice. This material shouldn’t be arbitrary. You have to genuinely believe in exactly what you are sharing. Everything comes back to your brand. If you publish about an irrelevant project, your followers might wonder about the consistency of your message.
70 percent of your social content should develop your brand.
The biggest majority of your content should be focused on your story and brand name. Supposing your brand name is dark, however your personality is with a sense of humor. Blend the two in a manner that gives your fans a view into who you are. Try posting a picture of you vocalizing in the studio, or writing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other musicians.
If an artist invited you to record with them in Second Mesa, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you’ll develop a useful network via social media. Think of these artists as amplifiers of your name. As an trending vocalist, you’ll be constantly gigging with other bands and collaborating with vocalists, independent professional photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be self-promoting.
LA based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, but it can be fun. It’s a excellent method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.