Social media marketing is about interacting with your audience. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You need to inform individuals regarding what you’re up to, but it doesn’t have to be one-way.
When discussing social media strategy for artists in Tucson, let’s be honest, is your social media profile contributing to the growth of your fan base? You likely have attentively created music with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Musicians just starting invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and informing your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
Social SEO Tools:
Say you have a dozen Facebook posts over 2 weeks, you will want to make seven or so appropriate to your brand name, approximately two about a separate job that you support, and 1 or two a direct call-to-action to buy your product. This content mix offers versatility and the opportunity to be creative with your social voice. This material shouldn’t be arbitrary. You have to genuinely believe in what you are sharing. Everything comes back to your image. If you post about an unimportant project, your fans might question the consistency of your voice.
70% of your social material needs to enhance your brand name.
The biggest majority of your material needs to be focused on your message and brand name. Supposing your brand name is hardcore, however your character is with a sense of humor. Blend the 2 in a method that gives your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other singers.
If an artist welcomed you to record with them in Tucson, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an emerging artist, you’ll be constantly playing with other bands and collaborating with artists, independent professional photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires dedication, however it can be enjoyable. It’s a excellent way to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.