Social network marketing is about communicating with your audience. Everyone has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to tell individuals about what you’re up to, however it doesn’t have to be one-way.
When discussing social media strategy for artists in Tucson, Ok, honestly, is your online presence helping to the growth of your audience? You probably have thoughtfully crafted music with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a following. Artists just starting spend excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and informing your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
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Let’s say you have ten Facebook posts over two weeks, you will want to make 7 or so appropriate to your brand name, approximately 2 about a different group that you support, and one or two a direct call-to-action to buy your music. This content mix gives flexibility and the opportunity to be imaginative with your online voice. This material shouldn’t be arbitrary. You must genuinely believe in what you are sharing. Everything returns to your brand. If you post about an unimportant project, your fans may question the consistency of your message.
70 percent of your social content must develop your brand.
The largest majority of your content ought to be focused on your story and brand name. Maybe your brand is dark, on the other hand your character is with a sense of humor. Blend the 2 in a method that gives your fans a view into who you are. Try publishing a video of you vocalizing in the studio, or writing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other vocalists.
If a band welcomed you to record with them in Tucson, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will establish a advantageous network through social media. Think of these artists as amplifiers of your brand. As an up-and-coming artist, you’ll be continuously gigging with other bands and teaming up with artists, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, but it can be fun. It’s a great method to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their music.