Social media marketing has to do with interacting with your audience. Everyone has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You have to tell people regarding what you are up to, however it doesn’t need to be one-way.
When discussing social media strategy for artists in Salome, Ok, honestly, is your social presence helping to the growth of your audience? You likely have attentively crafted product with focus on great art but if no one knows about you, you’ll struggle to achieve a base of fans. Bands just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
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Let’s say you have a dozen social posts over two weeks, you should make seven or so relevant to your brand name, approximately two about a separate project that you are involved with, and 1 or two an explicit call-to-action to purchase your promotional item. This content model provides flexibility and the opportunity to be innovative with your social voice. This material shouldn’t be random. You need to truly believe in what you are sharing. Whatever you share publicly comes back to your brand name. If you publish about an unimportant project, your followers may question the consistency of your message.
70 percent of your social content should develop your brand.
The largest bulk of your content must be centered on your story and brand name. Perhaps your brand is dark, but your personality is with a funny attribute. Blend the two in a way that gives your fans a view into who you are. Try publishing a picture of you belting in the studio, or composing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other singers.
If a band welcomed you to record with them in Salome, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network by way of social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’ll be continuously playing with other groups and collaborating with vocalists, self-employed professional photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be self-promoting.
Los Angeles based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social networking requires attention to detail, but it can be fun. It’s a terrific way to interact with your fans. The group Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their music.