Social media marketing has to do with communicating with your fans. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. You need to tell individuals about what you are up to, but it does not need to be one-way.
When discussing social media strategy for artists in Holbrook, let’s be honest, is your social networking presence contributing to the growth of your fan base? You likely have thoughtfully crafted product with focus on great art but if no one knows about you, you’ll struggle to achieve a base of fans. Bands just starting invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging the audience in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
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Say you have 10 Facebook posts over two weeks, you will want to make seven or so pertinent to your brand, approximately two about a different group that you support, and 1 or two an explicit call-to-action to buy your promotional item. This content model provides flexibility and the chance to be innovative with your virtual voice. This content shouldn’t be random. You need to truly believe in what you’re sharing. Everything returns to your brand name. If you publish about an unimportant project, your fans might wonder about the consistency of your voice.
70 percent of your social content must enhance your brand name.
The biggest bulk of your content should be focused on your story and brand. Maybe your brand is hard, but your personality is with a funny attribute. Mix the two in a manner that offers your fans a window into your personality. Try posting a image of you belting in the studio, or writing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content must be shared from and for other bands.
If an artist welcomed you to perform with them in Holbrook, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a advantageous network through social media. Think of these bands as amplifiers of your brand. As an trending artist, you’ll be constantly playing with other bands and collaborating with vocalists, self-employed professional photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social networking requires focus, however it can be enjoyable. It’s a excellent method to communicate with your audience. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.