Social network marketing is about communicating with your audience. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. You have to inform individuals regarding what you’re doing, however it does not have to be one-way.
When discussing social media strategy for artists in Glendale, Ok, honestly, is your social presence contributing to the growth of your fan base? You likely have thoughtfully created product with attention to great content but if no one knows about your music, you’ll struggle to grow a base of fans. Musicians just beginning spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and engaging the audience in a natural way is the real objective. Check out the newartistmodel.com for more resources.
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Say you have a dozen Facebook posts over two weeks, you should make seven or so appropriate to your brand name, approximately 2 about a different job that you support, and 1 or 2 a direct CTA to purchase your music. This content mix provides flexibility and the chance to be innovative with your social voice. This content should not be arbitrary. You must genuinely believe in what you’re sharing. Everything comes back to your brand name. If you post about an unimportant project, your fans might question the consistency of your voice.
70 percent of your social content ought to enhance your brand.
The largest majority of your material should be centered on your message and brand. Supposing your brand name is dark, but your character is with a funny attribute. Blend the 2 in a manner that gives your fans a view into who you are. Try posting a picture of you belting in the studio, or composing a genuine note of thanks to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other singers.
If an artist invited you to perform with them in Glendale, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a advantageous network via social media. Think of these influencers as amplifiers of your brand. As an up-and-coming artist, you’ll be constantly playing with other bands and collaborating with vocalists, freelance photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Managing social media requires focus, but it can be enjoyable. It’s a fantastic way to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal base of followers by engaging people even beyond their art.