Social network marketing is about communicating with your fans. Everybody has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. You have to inform people regarding what you are doing, but it does not have to be one-way.
When discussing social media strategy for artists in Phoenix, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have thoughtfully created product with focus on great content but if no one knows about you, you’ll struggle to grow a following. Musicians just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and telling your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
Learn about SEO, rocket fuel for social media. Video courtesy SEO Ranker Agency.
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Say you have 10 Facebook posts over 2 weeks, you should make seven or so relevant to your image, approximately 2 about a different job that you are involved with, and one or two an explicit CTA to buy your music. This content mix offers versatility and the opportunity to be creative with your online voice. This material shouldn’t be random. You need to genuinely believe in what you’re sharing. Whatever you share publicly returns to your image. If you post about an irrelevant project, your followers may question the consistency of your message.
70 percent of your social content ought to enhance your brand name.
The largest majority of your content should be focused on your message and brand name. Supposing your brand is dark, however your personality is with a funny attribute. Blend the 2 in a manner that gives your followers a window into your personality. Try publishing a video of you belting in the studio, or writing a genuine thank you to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other vocalists.
If an artist invited you to sing with them in Phoenix, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you’ll develop a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an trending singer, you’re constantly gigging with other bands and working together with artists, self-employed photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this.
Handling social media requires attention to detail, but it can be fun. It’s a fantastic way to communicate with your fans. The rock band Korn is just one example of an artist who has built a loyal base of followers by engaging people even beyond their art.