How to market your music site using digital marketing and search engine optimization in Phoenix Arizona 85015
The internet has opened up amazing opportunities to promote our art in Phoenix, and enables you great latitude to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s look at some basic strategies that you can use to market your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still very important to your fans.
Gigs are a great way to market your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.
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2. Use social media liberally
Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re recording a new album, sprinkle updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or share short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your website
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. You want your fans visiting your website as frequently as is feasible. The more they’re on your website, the more chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.
Ensure that your site is optimized to be found online. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Partnering is an often overlooked aspect of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!