How to market your music website using digital marketing and search engine optimization in Phoenix Arizona 85024
The internet has opened up amazing possibilities to promote our music in Phoenix, and allows you to experiment and let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine a few basic techniques that you could be using to market your music using SEO and social media as a part of the strategy.
1. Playing out live
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your home. However, just because you can put something out entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
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2. Don’t be shy with social media promotion
We all use social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re recording a new record, reveal updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or share brief videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your website
Your website shouldn’t be a static thing. It must be ever growing and changing to reflect achievements in your career. You want your fans stopping by your website as often as possible. The more they are on your site, the greater the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience would find interesting.
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4. Capture the interest of relevant music blogs
If you want to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Partnering is an often overlooked part of music promotion. It’s a great way to get your music in front of more people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!