The internet has opened up amazing opportunities to promote our art in Peoria, and enables you to experiment and let your creativity run wild! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s examine a few basic techniques that you could be using to promote your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create amazing music, put it out, sell it, market it, and even play it without ever leaving your studio. However, just because you can release something entirely on the Internet doesn’t mean you should!
Gigs are a great way to promote your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Peoria. Just make sure you pick a band with a similar musical style.
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2. Leverage social media
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see your real personality.
If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s going on.
3. Advertise and sell your music on your website
Simply put, you want your audience visiting your site as frequently as possible. The more frequent they’re on your website, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.
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4. Capture the interest of other music sites
If you want to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do some research, spend time to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!