How to market your music online using digital marketing and search engine optimization in Phoenix Arizona 85015
The internet has created amazing opportunities to promote our music in Phoenix, and enables you great latitude to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s look at some basic strategies that you can use to market your craft using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create amazing music, release it, sell it, market it, and even play it without ever leaving your room. However, just because you can release something entirely on the Internet doesn’t mean you should!
Playing live is an excellent way to promote your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.
Before you pursue a music distribution deal you may want to read this article.
2. Social media promotion
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up promotion platform, rather, it is a creator for engagement and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 20% for promotional material.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re recording a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your profile
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. You want your fans visiting your site as frequently as is feasible. The more they’re on your website, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you may not have a lot of big updates other than the occasional album release and tour. Operating a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.
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4. Tweak the interest of relevant music sites
If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local artists
It’s a great way to put your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!