How to promote your music website using digital marketing and search engine optimization in Yuma Arizona 85366
The internet has created amazing possibilities to promote our art in Yuma, and allows you freedom to let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s look at a few basic strategies that you could be using to promote your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of live interaction. Today, you can create amazing music, put it out, distribute it, market it, and even play it without ever leaving your practice space. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Playing live is a super way to market your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Yuma. Just make sure you pick a band with a similar musical style.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up promotion vehicle, rather, it’s a catalyst for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about twenty percent for marketing.
That’s not to say that personal posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song snippet. If you’re out on tour, take photos or post short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans visiting your site as frequently as is feasible. The more they’re on your website, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you may not have too many updates other than the occasional new release and tour. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even overview of the gear you use.
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4. Capture the interest of other music blogs
If you wish to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do some research, put time in to find blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
It’s an excellent way to get your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just make sure to partner with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!