How to market your music site using digital marketing and search engine optimization in Lake Havasu City Arizona 86404
The internet has created amazing opportunities to promote our art in Lake Havasu City, and allows you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic techniques that you could be using to market your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important in the music industry.
Gigs are a great way to market your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Lake Havasu City. Just make sure you pick a band with a similar musical style.
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2. Social media promotion
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion platform, rather, it is a creator for conversation and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotion.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re making a new record, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post short videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your site
Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect new events in your career. You want your fans stopping by your website as often as is feasible. The more they’re on your site, the more chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you may not have too many updates other than the occasional album release and concert. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even overview of the gear you use.
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4. Capture the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s a great way to get your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you collaborate with artists whose fans would appreciate your music.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!