5 Ways to Apply Social Media Marketing to your Arizona Business

by Michael Sanchez • Blogging, social media marketing • Tags: arizona, chandler, digital marketing, gilbert

With the growth of technology, marketing has moved to the internet following the prevalent customer adoption of social networks and social media. As a result, no matter what sort of company you’re running, be it a brick and mortar retail store in Chandler AZ, Gilbert AZ service organization, internet retail business, Phoenix digital marketing company or a Mesa SEO consulting agency, you can no longer ignore social media as an advertising channel.

Here are 5 steps to take if you’re wanting to develop your social networking presence for your local Arizona business.

Step 1 – Choosing the social networks to develop

There are many social media channels to pick from, and it’s important to understand which social media networks are best for you to spend the time, energy and money developing for your organization. If you are thinking of Facebook, Instagram, Twitter, Snapchat – you aren’t wrong whatsoever. There are more than 200 social networks which you can make use of to your benefit.

Facebook is one of one of the most popular and used social media channels in the world. When picking the social media network to target, the essential thing to think about is this: Where does your audience invest the majority of the time? There is a distinction in culture and actions between social media networks, and they are mirrored in the demographics and psychographics.

One Arizona business that has seen success in developing their company’s presence online with social networks is Express Roofing in Mesa AZ. Express Roofing works in Chandler Arizona and also Gilbert Arizona, in addition to the entire Phoenix metro area. Using Facebook ads and the Facebook business page feature, Express Roofing recently reached more than 260 targeted consumers in the Gilbert and Chandler area with a $500 discount rate coupon with a post that addressed the concern lots of property owners have, and that is, “Should I replace my old roof prior to offering my residence for sale?” For this Gilbert roofing company, Express Roofing is effectively utilizing social media to establish their prominence as the best roofing company in Gilbert AZ as well as the leading roofer in Chandler AZ.

If you are not sure of all the social networks available to you, a great resource is knowem.com.

Tips:

The more accurate you are in defining your audience, the better you will become in reaching them. When selecting your audience, consider the main issue they have that you could fix for them as well as exactly what they’re trying to find, together with how they could take advantage of what you have to say.
If you’re utilizing social media for brand building, to start, stick with one social media network to develop your brand on very first.
A lot of company owners push off taking action because they presume that there is a certain bar for content quality, posting regularity, etc. for a social media strategy to be effective. Your initial message, video clip, or image, will likely be your worst, but as you practice your quality will improve. Get started today!

Step 2 – Images

Every social media platform supports photos and video clips. Nowadays, everything on social media is visual. Snapchat and Instagram were the creators of the visual social web, yet today, even LinkedIn, Facebook and Twitter support all media types (images and video clips). Twitter has even struck deals to disperse full-length sporting events as streaming media to their users. The images you upload will be the first thing users see about you. Be creative and as high quality as possible in how you present yourself.

Tips:

Research all social networks to discover your competitors and obtain suggestions and inspiration, however never ever duplicate.
Make sure all your images and videos are licensed. Any picture you discover through a Google search is probably not in the public domain, and therefore you cannot include it on your website.
When developing images, make sure to inform your designer which social media sites channel you plan to use it on. Each social media site utilizes a different dimension depending upon where it’s being used. You want to get the measurements correct in order to optimize for the highest quality.
When you’re developing a brand, use images that follow who you are. We recommend making use of customized digital photography. This will make certain that your website is completely consistent from the messages you make to the supporting visual style (images and also video clips). Second, you will stay clear of unpleasant letters from lawyers claiming copyright violation.
Use Canva to produce your images. Canva is cost-free and provides an easy interface with pre-built themes.

Tip 3 – Content creation

For a local business in Arizona to do well on social media, you must create compelling web content for your target market. Content is how your brand will be perceived and seen online. You should not upload just any kind of material if you want to be taken seriously. Always create content with your desired audience in mind. Only develop and share material your target market wants to see or hear. And do not be afraid to take a contrarian view.

If your market is moving in a different direction then your thinking, don’t be afraid to be the lone voice recommending an alternate viewpoint. Make sure your arguments are clear and legitimate but don’t be shy to take an opposite view. For those who disagree, they’ll be driven to watch your material.

As you are preparing your material, think about the actions you desire your audience to take after reading your content. And take into consideration just how you desire your target market to be involved. Your content must always have an objective, whether to increase interaction, build basic understanding, or cause your target market to take action. Existing on many social media sites while creating your content strategy and pitching it to your audience will certainly take time. For this reason, outsourcing much of the creation step will permit you to focus on more crucial things related to your brand.

If you are an efficient author, you could involve an outsource editor to supply the final polish. Nevertheless, in the event that you are unable to compose, you can record your thoughts in bullet point form and then hand them off to an expert writer who is able to assemble them into the appropriate format.

Tips:

Be aware of how frequently you ought to publish and share material on your social media profiles. Do not think they all act the same. On some social media sites networks, it’s suggested to post greater than 2 times each day.
If you contract out content/material creation, see to it to provide the vendor a clear picture and strategy relating to the type of web content and appropriate specs such as word count that you expect. Likewise, exactly how often it ought to be shared as well as the very best way to manage feedback pertaining to your brand.
When you’re sharing material from outside sources, see to it the website is credible and has a good track record.

Step 4 – Managing your social networks

Once you have an active social media network, you must invest time to manage it. Handling your social channels appropriately will require you to track and stay engaged with conversations on your network(s), reach out to other account owners in order to develop connections, and much more. Don’t get so focused on the content production and writing that you forget to develop your community. Without an active audience, there will not be anybody reading what you create.

Handling your social channels is vital to preserving your reputation online. You should be transparent with grievances and feedback. If you need more time, ask for it – if your team dropped the ball, fess up to it – companies get into PR (public relations) trouble because the didn’t react well to a complaint, not because the complaint event happened.

Tips:

If you outsource your social media monitoring, be specific about your goals.
Make use of a tool like Sprout Social to keep an eye on mentions of your brand name along with interaction with your content. You must recognize what’s being stated about you online to make sure that you can amplify it, or deal with it. In today’s global environment negative reviews in one country can influence your business in the United States.

Step 5 – Evaluate the results

Tracking and assessing your social networking results will provide crucial feedback on the success of your strategies and methods. For example, if you are driving website traffic to your site using your social media network profiles, without utilizing Google Analytics or another device that can gauge the origination of website traffic to your website, how will you recognize if your social media marketing initiatives are paying off?

When sharing links, make use of Google Tag Manager to produce a trackable web link. By doing this, you will be able to track clicks with a high level of accuracy. Using Google Analytics, you can also develop objectives that make it simple to track your social progress. Jeff Sauer on his site jeffalytics.com has exceptional training resources to help you master Google Analytics.

Tips:

Be sure the data you collect is representative of your purposes. For example: If you are not tracking the source of website traffic you will have no other way to recognize if your social media efforts are creating the outcomes that you seek.
Don’t fall into the trap of seeking fans only, or using the number of fans as a success or failure metric. Followers alone does not equal success.

Adhering to these 5 steps is a big job, but success on social media is not much more challenging than what you just read. If the work involved is overwhelming to you, do not worry. There are digital advertising and marketing firms like seorankeragency.com that can assist you with putting together a thorough plan and executing it.

How to market your music site using digital marketing and SEO in Phoenix Arizona 85034

by Michael Sanchez • Blogging

The internet has created amazing opportunities to promote our music in Phoenix, and enables you freedom to let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine a few basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.

1. Play out live

With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.

The live show is so much more than just playing out. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!

If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.

Before you pursue a music distribution deal you may want to read this article.

2. Leverage social media

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it is a creator for engagement and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.

If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.

3. Advertise and sell your music on your site

Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect milestones in your career. You want your fans stopping by your site as often as is feasible. The more they’re on your site, the higher the chances they will purchase an album, merch, tickets, or other product you have available.

If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.

Ensure that your site is optimized to be found online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Capture the interest of other music sites

If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.

Do some research, spend time to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Collaborate with local artists

It’s an excellent way to put your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.

Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.

6. Email with digital marketing promotion and SEO

Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to market your music site using digital marketing and SEO in Phoenix Arizona 85053

by Michael Sanchez • Blogging

The internet has opened up amazing possibilities to promote our music in Phoenix, and allows you great latitude to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s examine some basic strategies that you can use to market your craft using search engine optimization and social media as a part of the strategy.

1. Get out of your house

With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create awesome music, put it out, sell it, market it, and even play it without ever leaving your home. But, just because you can release something entirely on the Internet doesn’t mean you should!

The live show is so much more than just performing. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!

If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.

Before you pursue a music distribution deal you may want to read this article.

2. Social media marketing

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, instead, it is a catalyst for conversation and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about twenty percent for promotion.

That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re recording a new record, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.

3. Promote and sell your music on your site

Simply put, you want your fans visiting your site as often as possible. The more frequent they’re on your website, the more chances that they will make a purchase of an album, tickets, or other product.

If you’re just starting out, you probably don’t have too many updates other than the occasional album release and concert. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.

Ensure that your website is optimized to be found on Google. You may not know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Tweak the interest of relevant music sites

If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.

Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Partner with fellow artists

It’s a great way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.

You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.

6. Email with digital marketing promotion and SEO

Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to market your music website using digital marketing and search engine optimization in Glendale Arizona 85301

by Michael Sanchez • Blogging

The internet has opened up endless possibilities to promote our music in Glendale, and enables you to experiment and let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic techniques that you can use to promote your craft using SEO and social media as a part of the strategy.

1. Get out of your house

With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.

The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!

If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Glendale. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Leverage social media

We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see your real personality.

That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new record, sprinkle updates on social media. Show a funny goof up about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or post short videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.

3. Market and sell your music on your site

Simply put, you want your fans visiting your site as often as possible. The more frequent that they are on your website, the more chances that they will buy an album, tickets, or other product.

If you’re just starting out, you probably don’t have too many updates other than the occasional new release and gig. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.

Make sure your site is optimized to be discovered on Google. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Tweak the interest of other music blogs

Research, put time in to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Partner with fellow artists

It’s a great way to put your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.

Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.

6. Email with digital marketing promotion and SEO

Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to promote your music online using digital marketing and search engine optimization in Glendale Arizona 85304

by Michael Sanchez • Blogging

The internet has opened up endless opportunities to promote our music in Glendale, and allows you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s examine some basic techniques that you can use to market your music using SEO and social media as a part of the strategy.

1. Gig more to get known

With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create awesome music, release it, distribute it, promote it, and even play it without ever leaving your room. But, just because you can release something entirely online doesn’t mean you should!

Gigs are a great way to promote your music. Tell your fans that you’ll be releasing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.

If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Glendale. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Apply social media liberally

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion vehicle, rather, it is a creator for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about twenty percent for promotion.

That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re recording a new album, reveal updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or share brief videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.

3. Promote and sell your music on your site

Your site shouldn’t be a static thing. It should be ever growing and changing to reflect achievements in your career. You want your fans visiting your website as frequently as possible. The more they are on your website, the higher the chances they will buy an album, merch, tickets, or other product you have available.

If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.

Ensure that your site is optimized to be found online. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale SEO to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Tweak the interest of relevant music sites

If you want to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!

Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Partner with local artists

It’s a great way to get your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.

6. Email with digital marketing promotion and SEO

SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many musicians struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to promote your music online using digital marketing and SEO in Tucson Arizona 85741

by Michael Sanchez • Blogging

The internet has created endless possibilities to promote our art in Tucson, and allows you great latitude to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic techniques that you could be using to promote your music using SEO and social media as a part of the strategy.

1. Gig more to get known

With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Though you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still very important in the music industry.

Gigs are a great way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.

If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.

Before you pursue a music distribution deal you may want to read this article.

2. Apply social media liberally

Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.

If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.

3. Advertise and sell your music on your profile

Your website shouldn’t be a static thing. It must be ever adapting and changing to reflect new events in your career. You want your fans stopping by your site as frequently as is feasible. The more they are on your website, the greater the chances they will buy an album, merch, tickets, or other product you have available.

If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.

Make sure your site is optimized to be found online. You may not know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Capture the interest of other music blogs

If you wish to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!

Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Partner with local musicians

Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.

You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.

6. Build your email list with digital marketing promotion and SEO

SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many artists struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to market your music online using digital marketing and search engine optimization in Lake Havasu City Arizona 86404

by Michael Sanchez • Blogging

The internet has opened up amazing possibilities to promote our music in Lake Havasu City, and allows you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic strategies that you could be using to promote your music using SEO and social media as a part of the strategy.

1. Gig more to get known

With everything moving more and more online, it’s easy to forget about the value of live interaction. Today, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your home. But, just because you can release something entirely online doesn’t mean you should!

If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Lake Havasu City. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Don’t be shy with social media communications

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up marketing vehicle, instead, it is a catalyst for engagement and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 20% for marketing.

If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s going on.

3. Market and sell your music on your site

Simply put, you want your audience visiting your site as frequently as possible. The more frequent they’re on your website, the greater will be the chances that they will make a purchase of an album, tickets, or other product.

If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.

Ensure that your site is optimized to be discovered online. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Lake Havasu City SEO to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Capture the interest of relevant music sites

If you wish to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!

Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Collaborate with fellow artists

Partnering is an often overlooked part of music promotion. It’s a great way to get your music in front of more people and make new fans. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.

Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.

6. Build your email list with digital marketing promotion and SEO

Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

How to market your music site using digital marketing and search engine optimization in Lake Havasu City Arizona 86404

by Michael Sanchez • Blogging

The internet has opened up amazing possibilities to promote our music in Lake Havasu City, and enables you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s examine several basic techniques that you could be using to promote your music using search engine optimization and social media as a part of the strategy.

1. Get out of your house

With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important to your fans.

Playing live is a super way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.

If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Lake Havasu City. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Social media promotion

Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see your real personality.

That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re recording a new record, reveal updates on social media. Show a funny goof up about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.

3. Market and sell your music on your site

Simply put, you want your fans stopping by your site as often as possible. The more often that they are on your site, the greater will be the chances that they will make a purchase of an album, tickets, or other product.

If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.

Ensure that your website is optimized to be found online. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Lake Havasu City search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Capture the interest of other music sites

If you want to advertise your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.

Do some research, spend time to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Collaborate with local artists

It’s a great way to get your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.

You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.

6. Email with digital marketing promotion and SEO

Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

How to market your music online using digital marketing and search engine optimization in Tucson Arizona 85748

by Michael Sanchez • Blogging

The internet has opened up amazing possibilities to promote our art in Tucson, and enables you freedom to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique personality. Let’s examine several basic strategies that you can use to market your music using SEO and social media as a part of the strategy.

1. Gig more to get known

With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important to your fans.

The live show is so much more than just performing. You can use gigs to promote your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!

If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Leverage social media

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up promotion platform, rather, it is a catalyst for engagement and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, and about twenty percent for marketing.

If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.

3. Market and sell your music on your profile

Your website shouldn’t be a static thing. It should be ever growing and changing to reflect new events in your career. You want your fans visiting your site as frequently as is feasible. The more they’re on your site, the more chances they will purchase an album, merch, tickets, or other product you have available.

If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.

Make sure your website is optimized to be discovered online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Capture the interest of relevant music blogs

If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.

Do some research, put time in to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Collaborate with local musicians

Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan profile.

You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.

6. Build your email list with digital marketing promotion and SEO

Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.

SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

How to market your music site using digital marketing and search engine optimization in Phoenix Arizona 85008

by Michael Sanchez • Blogging

The internet has created endless opportunities to promote our art in Phoenix, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine a few basic techniques that you can use to promote your music using search engine optimization and social media as a part of the strategy.

1. Play out live

With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your practice space. However, just because you can release something entirely online doesn’t mean you should!

Gigs are a great way to promote your music. Let your fans know that you’ll be releasing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.

If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.

Before you pursue a music distribution deal you may want to read this article.

2. Don’t be shy with social media promotion

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing platform, rather, it’s a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about 20% for marketing.

That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.

3. Market and sell your music on your site

Simply put, you want your audience stopping by your website as frequently as possible. The more often they’re on your website, the greater will be the chances that they will buy an album, tickets, or other product.

Ensure that your site is optimized to be found on Google. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com

4. Tweak the interest of relevant music sites

If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.

Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.

5. Collaborate with local musicians

It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.

Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.

6. Build your email list with digital marketing promotion and SEO

Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!

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